How To Optimize Product Listings For Performance Marketing Campaigns

Server-Side Tracking vs. Pixel Monitoring - Which is Better?
A number of shopping businesses are turning to server-side tracking as a means to improve their data collection procedures. While it calls for much more technical knowledge than normal GTM and might introduce extra prices, it can lead to higher precision and even more reputable information


Pixel monitoring makes use of an item of code to sign up conversions on your internet site. It's very easy to establish and much less vulnerable to ad blockers.

1. More accurate information
The standard technique of tracking conversions on a site, utilizing pixels, is having difficulty with transforming internet browser personal privacy policies. This means that the information being sent out to Google Ads, Facebook Business Manager and various other systems is less accurate than it needs to be.

Server-side monitoring is a much more protected option that aids to bypass these limitations, as it's loaded from your own domain name and treated as first-party code, meaning it's much less most likely to be affected by advertisement blockers or various other safety and security measures. This gives a lot more precise data and an extra total picture of customer journeys across networks.

Additionally, this type of monitoring enables businesses to track conversions beyond the site, such as phone calls and in-store sees, which can be challenging for pixel-based tracking. This versatility gives marketers a lot more ownership over the information they send, and makes it easier to abide by various information legislations. It's additionally a great deal much less prone to fraud, as it's harder for fraudulent stars to manipulate the system by modifying the postback URL.

2. Much better control over data.
Server-side monitoring allows organizations to collect and improve data prior to sending it to third-party analytics/advertising platforms. This boosts data efficiency and accuracy, which can assist marketers make even more informed advertising choices.

Conventional pixel monitoring depends on JavaScript tracking codes that are positioned in site site visitors' browsers. These tracking codes are commonly obstructed by ad blockers, which can cause data collection disruptions and imprecise results. Server-side monitoring enables companies to bypass these constraints and provide precise, regular data that is much less at risk to interference.

This kind of monitoring also enables organizations to track conversions that take place beyond the website, like phone calls and in-store purchases. This is essential given that new personal privacy plans such as Apple's Intelligent Monitoring Avoidance (ITP) limit the life span of cookie-based monitoring pixels to 7 days. This is a vital reason why S2S is much more trusted for businesses seeking to adjust to these adjustments.

3. Less prone to scams
Server-side monitoring makes it possible for companies to control information hauls before it reaches third party best attribution models endpoints, enhancing protection and personal privacy. This is especially essential as various internet browsers and systems increasingly change how they manage cookies. As an example, in iphone 14, Safari will just deliver first-party cookie data and will not allow pixel-based tracking. Utilizing server-side monitoring, you can bypass these constraints and remain to track conversions that took place beyond your website.

Additionally, server-side tracking enables you to catch individual information straight by yourself web servers. This removes dependancy on 3rd parties, which can be vulnerable to violations and personal privacy offenses.

A server-side radar is a collection of instructions that informs your website's server what events to record. This data is then sent to analytics tools like Google Analytics and Facebook Business. It's also used to trigger event-based ads, such as retargeting. In contrast, pixel monitoring is an alternative method that uses a small item of code on your page to accumulate information from customers.

4. Much easier to carry out
Server-side monitoring is a data collection process that happens on the website's own web server, bypassing internet internet browser restrictions. This indicates that data collected by the website/app is first sent to the web server where it's refined and afterwards sent to analytics tools like Google Analytics or Facebook Pixel.

The benefit of this approach is that it reduces the extent of information administration and provides organizations more control over transmission, making it usually extra trustworthy. Because of this, it's less prone to information obstacles triggered by things like a broken link or an energetic ad blocker being installed.

With OWOX BI's Server-Side Monitoring, your service can gather real-time conversion data in the same way that you would certainly with pixels or a cookie, however this is then passed straight to your advertising and marketing devices on the server. This permits you to have even more precise data and aids make sure compliance with personal privacy guidelines such as GDPR. Furthermore, it also stays clear of the tracking limitations enforced by web browsers and ad blockers.