The Future Of Partner Marketing In The Performance Marketing Landscape

Server-Side Monitoring vs. Pixel Tracking - Which is Better?
A variety of e-commerce organizations are turning to server-side tracking as a means to enhance their information collection processes. While it requires extra technical knowledge than regular GTM and may present additional prices, it can lead to higher precision and more trusted data


Pixel tracking utilizes a piece of code to register conversions on your web site. It's simple to establish and much less vulnerable to advertisement blockers.

1. Extra precise information
The typical method of tracking conversions on a web site, making use of pixels, is having difficulty with changing browser privacy policies. This indicates that the information being sent out to Google Ads, Facebook Business Manager and other platforms is less accurate than it ought to be.

Server-side tracking is a much more protected choice that helps to bypass these restrictions, as it's loaded from your own domain and dealt with as first-party code, suggesting it's much less most likely to be impacted by ad blockers or other safety and security steps. This provides more accurate information and an extra full picture of user trips throughout channels.

On top of that, this kind of tracking permits services to track conversions outside of the website, such as phone calls and in-store visits, which can be hard for pixel-based tracking. This adaptability provides online marketers extra ownership over the information they send out, and makes it much easier to abide by different data legislations. It's also a lot much less prone to fraudulence, as it's more difficult for fraudulent stars to adjust the system by altering the postback link.

2. Better control over information.
Server-side monitoring allows services to gather and enrich data prior to sending it to third-party analytics/advertising systems. This improves information efficiency and accuracy, which can assist online marketers make even more educated marketing choices.

Traditional pixel monitoring depends on JavaScript tracking codes that are placed in internet site site visitors' browsers. These tracking codes are commonly blocked by advertisement blockers, which can lead to information collection disruptions and inaccurate outcomes. Server-side tracking allows businesses to bypass these restrictions and provide precise, consistent information that is less prone to disturbance.

This kind of tracking likewise permits companies to track conversions that occur beyond the site, like telephone call and in-store acquisitions. This is important because brand-new personal privacy policies such as Apple's Intelligent Tracking Avoidance (ITP) limit the life span of cookie-based monitoring pixels to 7 days. This is a vital reason why S2S is much more trusted for businesses seeking to adjust to these adjustments.

3. Less prone to scams
Server-side monitoring makes it possible for businesses to control information hauls prior to it reaches third party endpoints, enhancing protection and personal privacy. This is especially essential as various internet browsers and systems increasingly change exactly how they manage cookies. As an example, in iphone 14, Safari will only deliver first-party cookie data and will not enable pixel-based monitoring. Making use of server-side monitoring, you can bypass these constraints and continue to track conversions that took place outside of your web site.

In addition, server-side tracking allows you to catch customer information straight by yourself web servers. This removes dependancy on 3rd parties, which can be prone to breaches and privacy infractions.

A server-side radar is a collection of guidelines that informs your website's server what events to tape. This information is then sent to analytics tools like Google Analytics and Facebook Service. It's additionally used to trigger event-based ads, such as retargeting. In contrast, pixel monitoring is a different approach that makes use of a tiny item of code on your page to accumulate information from individuals.

4. Much easier to carry out
Server-side tracking is a data collection process that happens on the website's very own web server, bypassing internet internet browser restrictions. This implies that data cross-channel marketing analytics collected by the website/app is first sent out to the web server where it's refined and after that forwarded to analytics tools like Google Analytics or Facebook Pixel.

The benefit of this strategy is that it lowers the extent of information administration and gives organizations extra control over transmission, making it usually a lot more trustworthy. Because of this, it's less prone to information obstacles triggered by things like a broken link or an energetic ad blocker being installed.

With OWOX BI's Server-Side Monitoring, your organization can gather real-time conversion data in the same way that you would certainly with pixels or a cookie, however this is then passed directly to your advertising and marketing devices on the server. This allows you to have even more precise data and aids make sure compliance with privacy laws such as GDPR. Additionally, it also stays clear of the monitoring limitations enforced by internet browsers and ad blockers.